Virginia Commonwealth University, Brandcenter

Advertising isn´t just advertising anymore. It can no longer be limited to a television spot, a print ad, a radio spot, a billboard or direct mail. Mobile devices are ubiquitous. Retail environments have become community spaces. And within the home, the Internet competes with and frequently wins out over TV. Advertising now must be defined as any form of communication that comes in contact with th...
Offered Degrees and Courses:
- Master in Advertising and Communications (Master)